Celebrity Players Tour IDENTITY, MEDIA KIT

The Celebrity Players Tour had a large roster of pro athletes and celebrities, all accomplished golfers – Johnny Bench, Bryant Gumbel, Jerry Rice, Mario Lemieux, John Elway, Tom Dreesen, and many more. What the tour lacked was a professional, mature identity and positioning.

The new identity sought to portray a combination of simple, heroic, and timeless. The media kit articulated the group’s one-of-a-kind sports heritage, collective talents, and charity work, as well as the simple fun of playing together. It presented the group as both professional and accessible – for broadcast partners, corporate sponsors, and organizations seeking to participate.

Freelance  ·  1998

Design: Andrew Day  ·  Copywriting: Ted Xistris, et al.  ·  Photography: Barry Goldenberg, Andrew Day