Let’s represent landscape design with a balance of geometry and organic growth, and modern and traditional elements.
Chris Prescher sought an identity for his landscape design business that would find a harmonious balance between geometric order and organic growth. He also expressed interest in another balance, between modern and traditional, in the signature and typography. The patterns, inspired by classical Persian and Ottoman designs, have a flexible color palette inspired by the qualities of light in different seasons and different times of the day.
Freelance · 2002
Design, illustration: Andrew Day
Signature elements, lockup
Business cards
Business cards featured letterpressed front sides, and four-color offset image sides.
Template legend for technical drawings
Alternate sketches
