Let’s reinforce a new brand, powered by the most significant hotel suppliers in Europe, to find and map hotels anywhere in the world.
Andbook (formerly “hotelandbook”) was a European hotel consortium including Accor, Hilton International, and several others, seeking to share costs in developing a somewhat experimental hotel search site. This new brand featured a new identity program from consultancy Lambie-Nairn, and the site leverages the proprietary brand imagery and cool, airy tone.
Andbook was one of the first sites to plot hotels on a map, and the entire site was localized in English, French, and German. Leadership, marketing, creative, and development collaborated on site in Sophia Antiopolis, France. The design and engineering are lightweight, to accommodate the tight bandwidth constraints of the time.
Ultimately, this experiement was short-lived, as each brand later withdrew resources to focus on their own roster of brands.
Leapnet · 2000
Creative direction: Michael Forsythe, Scott Kinsey · Design direction: Andrew Day · Design: Andrew Day, Yanni Lolis, Michael Forsythe · Information architecture: Mark Hines, Matt Hanson · Engineering: Alex Rea
Site templates
Quick-search homepage
Hotel mapping display
Account template
Standards guide
Typographic hierarchy
Layouts, fixed and flexible zones