Let’s showcase the chemistry and strengths of the MSNBC partnership that made it into a leading player in internet news and an early aspirant to media convergence.
MSNBC needed materials to show how their cable and internet news divisions were leading the pack in breadth of integrated coverage and early understanding of the challenges and potential of offering news online. An array of communication supported this stance, such as advertisements in trade journals and brochures and postals to subscribers.
Leapnet · 1999
Creative direction: Miguel Gonzalez · Design: Andrew Day, Betty Jo Moore (media kit) · Photography: stock
Media kit
Trade ads, print collateralThis concise folder described the top-level benefits, and custom inserts tackled the details. These tabbed inserts mimicked the tabs of their site, with content that sales teams and marketing teams could customize to suit their needs.
Folder and custom inserts (two sets of inserts for sales and marketing)
An earlier version of the media kit began as a brand book that examined the heritage and strengths of the MSNBC partnership. Cover, introduction, sample spreads
Trade ads, print collateral
Top of page
Ads for trade magazines
Brochures and postals