Let’s build some excitement, not just awareness. Let's build some suspense and give customers a shot at something they really want.
This collection of promotions is in addition to the promotional elements in the Orbitz redesign.
Freelance, Quantum Leap · 1998, 1999, 2009
Creative direction: Vytas Cuplinskas (Viewpoints), Miguel Gonzalez (MSN) · Design: Andrew Day · Engineering: Kyle Bolstad, et al.
Viewpoints Holiday 2009 campaign
The holiday campaign leveraged incentives and competition to engage customers to write product reviews and evaluate new product samples. Newsletter emails and promotions worked in tandem on alternating weeks to spotlight holiday gift ideas for key community segments and to reward holiday season review-writing.
One of five newsletter emails, each offering gift ideas for a specific audience/shopping segment
Banners for promotions and informative newsletters
Promotional email, offering incentives for customers to write reviews for holiday-season merchandise
Viewpoints reputation system
Viewpoints began to acknowledge outstanding user contributions and indicate level of expertise to instill trust in other customers. High-achieving and up-and-coming members were awarded badges based on breadth of writing, among other accomplishments.
Alternate identity proposals for the V.I.P. program – some focus on identifying specific expert voices in the community, and others seek to foster competition through aspirational, even glitzy attributes.
Custom user badges, with the tone of each reflecting different recognition levels, community roles, and prize winners.
MSN Internet Access
Top of pageThis “Hot Rod” promotion built awareness for new bandwidth capabilities under MSN Internet Access. The hot-rod look and feel matched the promo’s game, in which the customer turned a Corvette’s ignition key to see if he had won any of the featured prizes.
Promo mainpage, with tachometer navigation
Prize page, odometer prices
Alternate retro visual options
