Let’s use energy, motion, and light to re-brand a company seeking to imbue innovation as its “common denominator.”
Quantum Leap, an interactive agency, needed to evolve their brand online in a way that would convey the company's technological acumen and creative strengths. The new tagline took the form of an equation, stating that the function of the organization invoked innovation, passion, and vision as literal “common denominators.”
Quantum Leap · 1999
Creative direction: Anthony Ma · Design: Andrew Day, Eli Carrico · Copywriting: Irene Westcott
Signature elements, tagline system
Business cards, business papers
Business cards feature custom diecuts, multiple image sides, and fluroescent process inks.
Letterheads have a folding “document icon” corner.
First sheet letterhead, reverse side
Second sheet, reverse side
Envelope, with address on back
Mailing labels