Let’s show how Slate keeps the media’s spin under control and focuses on “what matters.”
Slate, the online magazine, cut to the heart of issues and uniquely examined news stories, politics, the news media, and a wealth of other topics. Backing the new tagline of “What Matters,” these ads highlighted the topics of the day, especially in the election cycle of 2000. Some of these ads also introduced interactive features within banner ads, such as email signup and news tickers.
Quantum Leap · 1998, 1999
Creative direction: Miguel Gonzalez · Design direction: Phil Machalski, Andrew Day · Design: Phil Machalski, Jessica Foster · Copywriting: Bill Faude, Miguel Gonzalez, Irene Westcott · Illustration: Robert Neubecker, Jon Oye
Brand messaging and current events
Functional banners
Email collection
Animated news ticker