Let’s identify a new company with rhythm, movement, and unexpected imagery.
twohundredtwelve° needed a unique, flexible identity to stand apart from other internet consultancies. In line with the name, the symbol suggests animated energy and a digital sequence. Identity imagery draws connections from divergent elements with a reliable creative friction.
twohundredtwelve° · 2001
Creative direction: Scott Kinsey, Andrew Day · Design: Andrew Day, Michael Forsythe, Jef Lear, Yanni Lolis · Photography: Scott Kinsey, Andrew Day
Signature elements
Business cards
Set of 10 different business card reverse sides, based on one contiguous sequence of images
Business papers
Wide-orientation letterhead with first and second sheet reverse sides
Envelopes and mailing labels
Presentation books, miscellaneous
Customizable offset-printed presentation booklet, with document title showing through die-cut window
Holiday card, with metallic snowflakes based on shapes from twohundredtwelve° identity symbol
Self-promotion ads
Self-promotion ads that ran in Trace magazine
Website
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